✍ Written by Krisada Eaton.    🔊 Read by AI Assistant Jennifer.

Digital marketers are constantly seeking ways to enhance their workflow efficiency, and AI audio apps have emerged as powerful tools in this pursuit. Let's explore the pros and cons of several AI audio apps that can significantly impact a digital marketer's productivity.

## Adobe Podcast (formerly Project Shasta)

Adobe Podcast: Enhances speech audio recorded on low-quality devices, removing background noise and room sound to achieve near-studio quality. Adobe's AI-powered audio enhancement tool has garnered attention for its ability to transform low-quality recordings into near-studio quality audio.

### Pros:
- Exceptional noise reduction: The app effectively removes background noise and room sound, resulting in cleaner audio[3].
- Improved audio quality: It can enhance speech recorded on low-quality devices, making it sound closer to studio-grade recordings[3].
- Time-saving: Marketers can quickly improve the quality of their audio content without extensive manual editing.
- Accessibility: The tool is available online at podcast.adobe.com/enhance, making it easy to access[3].

### Cons:
- Processing time: The tool requires some time to process audio, which may not be ideal for real-time applications[3].
- Potential for artificiality: Some users report that the enhanced audio can sound robotic or artificial in certain cases[3].
- Data ownership concerns: As with many cloud-based tools, users may have concerns about Adobe owning or accessing their data[3].