✍ Written by Krisada Eaton.    🔊 Read by AI Assistant Jennifer.

Digital marketers are constantly seeking ways to enhance their workflow efficiency, and AI audio apps have emerged as powerful tools in this pursuit. Let's explore the pros and cons of several AI audio apps that can significantly impact a digital marketer's productivity.

## Adobe Podcast (formerly Project Shasta)

Adobe Podcast: Enhances speech audio recorded on low-quality devices, removing background noise and room sound to achieve near-studio quality. Adobe's AI-powered audio enhancement tool has garnered attention for its ability to transform low-quality recordings into near-studio quality audio.

### Pros:
- Exceptional noise reduction: The app effectively removes background noise and room sound, resulting in cleaner audio[3].
- Improved audio quality: It can enhance speech recorded on low-quality devices, making it sound closer to studio-grade recordings[3].
- Time-saving: Marketers can quickly improve the quality of their audio content without extensive manual editing.
- Accessibility: The tool is available online at podcast.adobe.com/enhance, making it easy to access[3].

### Cons:
- Processing time: The tool requires some time to process audio, which may not be ideal for real-time applications[3].
- Potential for artificiality: Some users report that the enhanced audio can sound robotic or artificial in certain cases[3].
- Data ownership concerns: As with many cloud-based tools, users may have concerns about Adobe owning or accessing their data[3].

Voice Cloning For Digital Marketing

AI as we have all seen this year, is changing the way we communicate in unbelievable ways and on so many levels. 

One of the more powerfully useful ways (as well as potentially nefarious ways) is voice cloning. 

Here are our source starting points we are basing our opinions on:

✍ Written by Krisada Eaton. 🔊 Read by AI Assistant Jennifer.

An "SEO website" refers to a website that is specifically designed and optimized to improve its visibility in search engine results pages (SERPs) through search engine optimization (SEO) techniques.

🏆The goal of a Real SEO™ Website is to attract more organic traffic by ensuring that it ranks higher for relevant search queries.

Key Components of a Real SEO™ Website Optimized to Compete Against Standard SEO Websites.

1. Keyword Research.

Standard SEO Websites - Identify relevant keywords that potential visitors might use to find the site's content. This is fundamental. Understanding user intent and incorporating these keywords strategically throughout the website has become as important as what words to use.